Research Study Information: Millennials: the most talked about generation for the past several years and likely for the next to come. As digital natives, they are tech-savvy, connected, and are making a significant impact on our world. Millennials are a diverse consumer segment born from 1981 to 1995, totaling over 80 million people within the U.S. population and beginning to … [Read more...]
How Aging Millennials Will Affect Technology Consumption
As the biggest generation in America begins to hit life milestones, it’s not all good news for tech industry By CHRISTOPHER MIMS May 17, 2015 8:07 p.m. ET Last year, millennials gave birth to 85% of the babies in America, according to Goldman Sachs. Or in other words, they aren’t as young as you might have imagined. Depending on how you define them—there is no … [Read more...]