Battered by student loan debt and the Great Recession, Millennials place less emphasis on owning and more on sharing, bartering and trading to access coveted goods. Rent The Runway's selection of dresses | Source: Rent The Runway PORTLAND, United States — Allison Armour loves fashion, but doesn't need to keep it in her closet. The 24-year-old frequents privately-held … [Read more...]

Millennials are set to become the largest group of consumers in America. Ad agency Moosylvania asked 1,500 millennials — defined as 20 to 35-year-olds — to vote for their favorite brands. We broke out the results to show which clothing and footwear brands dominate among this subset. 15. Aeropostale REUTERS/Brendan McDermid Headquarters: New York, … [Read more...]

Of all the scary financial news in the past few weeks, the scariest for marketers are the dire 4th quarter retail sales predictions. Yesterday the WSJ ran an article, “Neiman Marcus Sees Bleak Holiday: Luxury-goods Retailer Reports a Doubling of Its Quarterly Loss and Warns the Wealthy Are Cutting Back”. If that’s not scary, I don’t know what is, especially since, until … [Read more...]

This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind. This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where … [Read more...]