As the biggest generation in America begins to hit life milestones, it’s not all good news for tech industry By CHRISTOPHER MIMS May 17, 2015 8:07 p.m. ET Last year, millennials gave birth to 85% of the babies in America, according to Goldman Sachs. Or in other words, they aren’t as young as you might have imagined. Depending on how you define them—there is no … [Read more...]
Millennials are disillusioned with politics. Here’s a way that might change.
Brigade, a new app that is a social network for politics, launched in private beta on June 17. (Courtesy of Brigade) We often hear that Millennials are disengaged and disillusioned with the U.S. political system. In many ways, that’s true. Compared with Gen Xers (born between 1965 and 1980) and Baby Boomers (1946 to 1964), the generation of Americans who were born after 1980 … [Read more...]
Millennials Follow Uber with New Fashion Trading Model
Battered by student loan debt and the Great Recession, Millennials place less emphasis on owning and more on sharing, bartering and trading to access coveted goods. Rent The Runway's selection of dresses | Source: Rent The Runway PORTLAND, United States — Allison Armour loves fashion, but doesn't need to keep it in her closet. The 24-year-old frequents privately-held … [Read more...]
The top 15 apparel brands for millennials
Millennials are set to become the largest group of consumers in America. Ad agency Moosylvania asked 1,500 millennials — defined as 20 to 35-year-olds — to vote for their favorite brands. We broke out the results to show which clothing and footwear brands dominate among this subset. 15. Aeropostale REUTERS/Brendan McDermid Headquarters: New York, … [Read more...]
Where Do Millennials Shop for Fashion?
Of all the scary financial news in the past few weeks, the scariest for marketers are the dire 4th quarter retail sales predictions. Yesterday the WSJ ran an article, “Neiman Marcus Sees Bleak Holiday: Luxury-goods Retailer Reports a Doubling of Its Quarterly Loss and Warns the Wealthy Are Cutting Back”. If that’s not scary, I don’t know what is, especially since, until … [Read more...]